THE DEFINITIVE GUIDE TO CREATING YOUR DOJO AND BUILDING A WORLD-CLASS PRODUCT DEVELOPMENT ORGANIZATION

"I've seen firsthand the profound inspiration and improvement that Joel and Dion's dojo approach has brought to companies. They go beyond coaching and workshopping to help organizations build competence with deliberate practice and reflection. Creating a "learning organization" has been an aspirational goal for many companies. Joel and Dion finally provide an approach for doing just that."

Jeff Patton, author of User Story Mapping

"If you are embarking on a transformation journey, I highly recommend seeking guides who are experts in immersive learning, coaching, and modern IT best practices. Dion and Joel's unique experiences coaching coaches and establishing "the place of the way" in Fortune 500 companies are peerless. The wisdom they impart in this important primer will prove invaluable to all those establishing and growing technology Dojos."

Roger Servey, founding member of Dojo Consortium, IT Verizon

"Joel and Dion are great coaches, pragmatic technologists, and thoughtful teachers. They were able to not only help teams learn new practices, but also help them understand why those practices were valuable and how they contributed to creating better digital products. In our dojo, we also needed to work with senior executives. Joel and Dion helped us to create an experience that helped all executives understand the value of the dojo, rethinking our approach to learning and delivery as well as providing thought leadership around outcomes and metrics."

Stacie Peterson, Agile product engineering, DevOps change leader

"One constant I've seen across the years is that we never run out of things we need to learn. This is painfully obvious in the world of software development. It pays to become adept at learning, and while this seems obvious, few organizations invest the time and effort needed to do so. So how do we create an environment where everyone can excel in keeping up to date with the skills and knowledge we need?

I have high hopes for the concept of the Dojo as shared in this book. By providing an immersive experience where people engage in relevant exercises and experiences for learning what's important today as well as how to become expert learners, the Dojo promises to take us beyond the typical training approach.

And even more to the point, it is not only for the developers, testers, and others directly involved in creating the software, but also the coaches, managers, and leaders who can help build and maintain an environment of continuous learning and growth. This is a holistic approach to creating a learning organization. I can't wait to see the impact this book will have."

Woody Zuill, senior consultant at Discoverer Mob Programming

"I honestly don't know if you two know how much you have influenced me and my career. I near-constantly think back to how we worked with teams together, how you helped nudge and guide me towards things like product thinking. Things that, to this day, I find myself thinking as not only immensely but completely foundational to software development. Get this book out there. People need it in ways that they won't understand for years to come."

Brian 'Purple' Berzins, Principal Software Engineer

"Dion and Joel don't need an introduction. Everyone knows the type. The smartest guys in their company, the innovators, the polyglot tech-head know-everything dudes who garner respect from dev teams and senior execs, alike.

Fortunately for us all, Joel and Dion are not hidden within a massive tech giant. Instead they run Dojo & Co and have just published this book. It is a must-read for organizations that want to evolve and learn to build better products. Regardless of what you already know, you will learn more!"

Bill Allen, founder Agile Innovation Labs, LLC and Dojo Coach

"These dudes are no bullshit. If you're thinking about starting up a Dojo, learn from the guys who helped set the foundation. If you can't collaborate with them in person, then this is the next best thing. Do yourself a favor and buy the damn book!"

Jennifer 'Dojo Jen' Guerra, Dojo operations rings master, Verizon IT